The media, the press and you.
By John Doyle
Everywhere you look we are constantly bombarded with information, on the television ,in the newspapers , glossy magazines and radio stations to name just a few.
Every major brand name product and service that you and I know have all used the media to maximum effect to help gain exposure and brand name recognition for their products and services.
As soon as a new deal is announced or a new product is launched the companies PR department goes into overdrive sending out press releases to the media. Every related TV station newspaper and magazine are contacted in the hope of gaining huge amounts of free positive publicity for the companies products or services.
All of these media sources are relying on one thing to the help them fill their newspapers TV and radio slots.
NEWS NEWS AND MORE NEWS!
If you have a product announcement, joint venture or service that is news worthy then you can and should be using the media to help your business gain some free publicity.
It only takes one or two publications that are related to your business to publish your press release and you can gain huge exposure almost instantly and best of all for free.
This can generate a lot of new business at no cost to you and with the use of email and fax there is no need to spend hours printing and mailing all your press release one at a time.
What use to take days can now be done in a matter of minutes. With new technology it is possible to send your release and have it personalized E.g. "Hello John " to all your targeted media with the push of a button.
Some great sources for information on press release distribution can be found at at this site below
